Design Projects
💜 As a Lead Designer at CIBC and Senior UX Consultant for the Ontario Government, I led multiple projects to simplify financial services for customers and streamline processes for government employees. I utilized design sprints, design thinking, and service design processes, while facilitating discovery workshops, user research, and usability testing to address business challenges.
Ontario Government
Device renewal process modernization
This project redesigned the device renewal toolsets and processes to improve the user experience for all roles involved. The redesign will benefit the quarterly renewal of thousands of devices across hundreds of government branches.
CIBC
Mobile card management
This project aimed to provide multiple digital self-services for mobile banking users. As a result, call center costs decreased by 15% in the first year. This achievement also contributed to winning Forrester’s top award for mobile banking experience.
CIBC
Real-time credit card transaction details
This project allowed mobile bank users to view transaction details on their phones and take immediate action if security concerns arose. Millions of credit card users benefited from this increased transparency.
UX/UI Design
Mobile App - Open 2
This App aimed to help people form temporary social connections with others who share similar activities or hobbies. My goal was to enhance individuals’ emotional experiences in city life with the fun interactions and delightful visuals.
UX/UI Design
Mobile App - Handyman
This App aimed to connect people in need of handyman services with those who had the skills. In a growing community, I recognized the importance of linking service requesters with professionals.
2010-2024
More projects...
As the UX designer & lead in Cisco WebEx, SAP, ZhongAn Insurance, and CIBC, I had the experience to design for both personal consumers and enterprise users. In the past 10 years of my career, I participated in 50+ projects, and each has its own story...